Black magic 20, price drop, whats next? Jul 6, 2013 13:15:47 GMT -5
Post by Porscheguy on Jul 6, 2013 13:15:47 GMT -5
I was making a point about an interconnect selling for $1690.00, but that's at the core of it. Brands get away this this because they are part of a distribution system that sees many people profit from this silliness. $50k for a pair of speakers, $5k for a CD player, $20k for amplifier... $2k for an interconnect, it's madness. But their are a lot of people making money on this madness! I'm not against retail distribution at all, but really folks, some of these prices and the claims made are insane and are a bunch of snake oil. THAT gets me mad, because it hurts the credibility of the high end end audio business in general. When I hear and see some of this stuff, I feel like I'm listening to a carny in a side show at the circus. Now as a disclaimer: there are those few brands that do build true artisan quality instruments that can reasonably justify their costs based on their production runs and the amount of material and work involved, but these brands are the exception...
I understand that there are people out there for whom price means nothing, and they are not happy unless they can tell their friends they spent $10k, or $100k on something. OK, fine. We can't ever get them as clients.
But for most audiophiles this is not the case. They are chasing a musical and emotional experience, and if necessary, they will spend more than they want to, or in many cases, more then they can really afford to in pursuit of sonic nirvana. If you've been to any of the hi-fi shows, 99% of the guys out there looking at $100-$200k systems will never be able to achieve their dreams.
At Emotiva and her sister brands, we are trying to bring an elevated listening experience within the reach of mere mortals. I never get used to the jabs and insults thrown at us by so many people on the outside. But I have come to understand that the vast majority of them fall into one of two camps:
1. They are a part of the existing distribution infrastructure and they profit from the status quo. They MUST attack us. WE are the enemy. We can never change their minds.
2. They already drank the Kool Aid. They have spent big bucks on other products and now they feel like they have been duped, but still, they are angry at US!. We must be derided and marginalized so that they can justify the money they have already spent. At the same time, the seeds of doubt had been planted.... they'll come around, because their logical mind will eventually overcome their anger. They'll take the leap and once they do, they will understand that we are for real. These guys will be our biggest supporters in the end. Because they will know from first hand experience that we are offering true high end gear that compares with any of the big boys.
One last comment about the Bob Carver gear. One of the big reasons we have been able to reduce the cost so dramatically is by using our purchasing leverage to dramatically reduce the cost of the materials used in the amplifiers. And no, we are not reducing the quality of the materials! We are just buying a whole lot more at once to gain purchasing leverage.
Anyway, I think I'm done for the moment.
Have a great weekend and thanks to all of you for your enthusiasm and comments.
Big Dan, the Emotiva Group Man
Wow Dan, It's about damn time you finally stopped being so polite and told it like it is! You more than anyone knows the inner workings of the AV business better than virtually anyone and it's nice to see hear make your feelings (finally) known. I have never in my life been able to figure out how for instance a mono bloc power amp could cost 25k to as much as 50k. I simply cannot understand what you could possibly put in an amp for components to justify that kind of money. I was at Axpona in Atlanta a few years back and there was a pair speakers there with a 75k asking price. It just happened that I was talking with the company's president, so I asked him what could possibly be in pair of speakers that could make them cost that much. He smiled and winked and said "some people will pay anything for their sonic nirvana"....