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Post by dally on Sept 4, 2013 7:34:23 GMT -5
Looking through my e-mails I see that this year there was last years holiday sale that was nearly 2 months long and ended in January, a limited amp sale in February-March, a secret sale in April, a spring sale in May, a summer sale that was also 2 months, and the 10th anniversary sale. That's just going back through last December. Honestly I think it's kind of silly to pay full price for anything from Emotiva with the frequency of their sales. Almost everything is at least 10% off during the summer and holiday sales. Thanks a lot Keith! You single-handedly ended all Emotiva sales with this one post! If big Dan hadn't read this he would still be blissfully unaware that we were all just eagerly awaiting " the next big sale" !   :b lol |
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Post by wbroshea on Sept 4, 2013 9:25:50 GMT -5
Does this mean the regular retail price of gear will become more affordable?
I assume this would be the case. I would think the logic of reducing or eliminating sale prices is to average the sold prices of all of a particular piece of gear sold. Then the average price becomes the new price, thus a kind of sale year round when compared to the old price. Of course this is assuming you desire to keep the same margins on a product line. If you are looking to increase margins obviously you don't adjust price. Also another reason I can think to not adjust price was if your sale or even regular price produced too low of margins to begin with. I find it unlikely the margins are too low as they have been able to make it ten years in business, but who knows only they have access to their books. I personally think it is a good idea for both customers (when looking at all customers) and a business stand point. It equals consistent revenue streams with no customers asking for a price reduction for purchasing a product just before a sale starts. Additionally, the average consumer will always be getting a price reduction without having to wait for a sale. Also there is no longer a rush to make a purchase just to make a sale price thus forcing individuals to make a purchase when they may not be truly ready. Most importantly as Dan said, no customers thinking they got ripped off by not buying at a sale price. No doubt it hurts the individual customers who only purchase at a sale time, effectively the increased price they will now pay (assuming they buy again) is subsidizing those that do not. however as a whole I believe it is a better business model. In my opinion, the secret warehouse sale for B-stock and older items should continue as these products are not advertised and they should probably have a sale at a time when individuals increase their shopping and demand "sale" prices or they don't purchase, ie christmas. Other than that maybe one more sale a year to move old product before new product arrives if this can not be done at christmas time, likely not as you want to sell new and exciting product at Christmas. Again just my opinion, feel free to agree or disagree. |
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Post by thorcorps on Sept 4, 2013 11:12:38 GMT -5
I think it's a good move as well. Putting off a purchase for several months just to see if the item you're interested in may be put on sale probably gives more people anxiety and stress about potentially missing a sale than the benefit of a 10% price reduction. Purchase with confidence at the everyday price.
The only thing I think would still be nice is "introductory" pricing when a new item comes out, just to get some product out there, get the reviews moving and start the feeding frenzy. Perhaps a 30-day only intro price for some new items, then no sales afterwards. Of course there will always be the folks who come to the forum and post that they just found out about Emotiva and missed the introductory price.
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Post by shirox on Sept 4, 2013 11:13:55 GMT -5
urg... Just when I've made up my mind to order a XPA-2, I missed the 10 on 10 sale and wasn't able to get the discounts after talking to a sales rep... Guess I'm one of those who will only buy when there is some discounts. oh well, few more months to the next sale (if there is!)
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Post by GreenKiwi on Sept 4, 2013 11:31:12 GMT -5
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Post by wbroshea on Sept 4, 2013 12:24:03 GMT -5
I think it's a good move as well. Putting off a purchase for several months just to see if the item you're interested in may be put on sale probably gives more people anxiety and stress about potentially missing a sale than the benefit of a 10% price reduction. Purchase with confidence at the everyday price. The only thing I think would still be nice is "introductory" pricing when a new item comes out, just to get some product out there, get the reviews moving and start the feeding frenzy. Perhaps a 30-day only intro price for some new items, then no sales afterwards. Of course there will always be the folks who come to the forum and post that they just found out about Emotiva and missed the introductory price. I agree this could work and be beneficial, however I think it would cause similar problems as a sale just as you stated. I suggest an alternative to intro pricing by conducting true preorders. Meaning you actually pay for it before it is released. Not downpayment, not reserving a place but actual full payment. This attaches a risk to the consumer to get the intro price. When I say risk I just mean you are actually forking over cash for a product not yet released. Of course they actually have to deliver the product or you would get a refund. I didn't mean that type of risk. This would get most of the benefits you mentioned above in conjunction with the insulation for Emotiva by never having to actually post a different price online. The preorders could be announced and require an actual phone call and payment rather than posting a price. However there are lots of risks and administrative problems for Emotiva with a plan like this that I have completely ignored. Just an idea and really more an expansion of yours. |
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Post by arthurz on Sept 4, 2013 12:24:54 GMT -5
Sorry, disagree about intro pricing. The whole point is that there should me no funny schemes. If anything, when a hot new product comes out, it should be priced higher to address the initial supply/demand imbalance.
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Post by 1960broookwood on Sept 4, 2013 16:06:00 GMT -5
Sorry, disagree about intro pricing. The whole point is that there should me no funny schemes. If anything, when a hot new product comes out, it should be priced higher to address the initial supply/demand imbalance. I went to my local GM dealer to inquire about the new C7--20K over sticker and a deposit required is the going rate. If the sales are truly coming to an end I hope we get a Christmas sale and a heads up from Dan and company that it is time to buy now! |
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Post by novisnick on Sept 4, 2013 16:21:49 GMT -5
ARG! Isn't that a "Charlie Brown " quote? That's how I feel. I know Emo needs to do something about the ongoing sales, it's just no one likes to see the sausage made.
Whatever Emo does, I'm sure it will be best for all invested, Emotiva and their partners, namely, Us the patron.
Keep up the great work, Big Dan and Team Emotiva! I feel a strong urge to say ,,,,Rah,, Rah!
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Post by Dark Ranger on Sept 4, 2013 16:50:55 GMT -5
I could be wrong, but I got the impression that the sales will continue normally for the rest of this year. A lot of folks were planning on the Christmas sale, so I'd be surprised if Emotiva didn't close the year with the annual Holiday bash.
We'll see.
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Post by dcg44s on Sept 4, 2013 17:11:54 GMT -5
I could be wrong, but I got the impression that the sales will continue normally for the rest of this year. A lot of folks were planning on the Christmas sale, so I'd be surprised if Emotiva didn't close the year with the annual Holiday bash. We'll see. Maybe I am jumping to the wrong conclusion but based on the fact that Emotiva usually has a Holiday Sale and the fact that Big Dan said beginning in 2014 there would be no sales I expect that there will be one last Emotiva sale during the holiday season so everyone save some of your paycheck back,eBay all of their excess junk,and set the money aside for one last blast.  |
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Post by arthurz on Sept 4, 2013 17:18:11 GMT -5
Let's not forget that after regular sales end, the value of our used equipment will go up.
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Post by Dark Ranger on Sept 4, 2013 17:27:40 GMT -5
That's a good point, arthurz. I hadn't thought about that, probably because I don't plan to sell any of my gear.  |
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Post by tchaik on Sept 5, 2013 15:18:25 GMT -5
i understand dan's reasoning and i have no problem with it. most sales on the equipment tend to run around 10% so i believe
for most people, 10% may not be a deal breaker. he is right that many wait for the sale....... i myself have done that for my most
expensive pieces of gear. less expensive items and accessories have been purchased when the need/desire has arisen. i am
interested in the xpr-5 but there is a psychological barrier that prevents me from purchasing a $2000 amp whereas i might be compelled
to take the plunge if 10 or 15% was taken off the list price. nonetheless, this new policy will not keep me from emo gear. it just may
force me to slow down my purchases in order to have more time to save money or it may compel me to stick to a lower cost item.
ultimately, i want emotiva to remain prosperous and solvent in order to serve our audio/video needs for years to come.
tchaik............
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Post by wizardofoz on Sept 5, 2013 21:28:17 GMT -5
I wonder if there will still be opportunities for overseas buyers to do mass orders with some discounts....I guess time will tell.
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Post by danny01 on Sept 6, 2013 5:02:21 GMT -5
Wow that would be the greatest news if Emotiva would price their products at sale prices year round. I mean if they weren't making profit selling the XPR-1 @ $1219, XPA-1 @ $799, and the discontinued UPA-1 @ $299, it wouldn't have been done so often.
Lets be honest, Emotiva is a value concious brand. It is the company that people who look for great deals come to. So running sales isn't out of line with that brand image. If it were a luxury, high dollar, "high end" brand then I would understand the analogy of maintaining brand cache by not running promotions.
On the other hand, the comparison with JC Penny does not work either. Emotiva has very few products and longer product life compared to JC Penny. Consequently, the average Emotiva customer can easily keep track of fluctuating prices. This isn't possible with JC Penny. Shoppers at JCP have no idea whether or not the sale price is actually a lower price due to insanely short product runs, sales on top of sales, and the massive amount of different items. What is the real value of that T shirt if the tag says $10 with an X through it and "Sale Price $8" right below it the day it is released, then two weeks later goes on "sale" for $6 then is discontinued another two weeks later? We Emotiva fans know that an XPA-1 can be had for $899.10 during sales that come around a few times a year. The product does not change between sales. So that $899.10 is the value that we place on the amp and $999 becomes overpriced. My point is that if Emotiva does not lower prices with this "no sale" move, then all of their current products that have ever been on sale will seem overpriced to value concious customers(which is pretty much Emotiva's whole market).
My proposed solution: lower the price on products that have ever been on sale to the sale price. Then with new products yet to be released, don't ever run sales. This way nothing will seem overpriced for those of us who have seen the sale prices on current products. For new products, the initial price will be the static value that is set in our heads from the get go and as long as we never see it on sale at a lower price it won't seem like a bad deal.
Of course I'm not banking on this. So please, just once, run another sale. There is one more thing that I need to buy before the nedt generation of stuff comes in. ;D
Sent from my HTC6500LVW using proboards
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Post by vcautokid on Sept 6, 2013 7:27:00 GMT -5
I am not too worried. Remember that Emotiva is coming out with new products that fit your need, and taste and budget. Always has. I love a sale like the next guy, but getting a product whenever I want, and know I won't miss a sale is attractive too! Schiit audio has a great price model too! I want to buy their stuff too, and compared to other gear out there, Emotiva and Schiit are terrific performance bargains. I am patient, and I always know, I can get some bargains when the time is right.
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Post by AudioHTIT on Sept 7, 2013 23:17:54 GMT -5
I think most of the retail prices are pretty fair, for those who can't afford those prices there's always the Emporium - with the transferable warranty used Emo is a good buy. There's some out there who just can't stand to pay retail (even if they can afford it), but I like that they price the product right and everyone pays the same.
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Post by snacker on Sept 8, 2013 0:13:18 GMT -5
On the other hand, the comparison with JC Penny does not work either. Emotiva has very few products and longer product life compared to JC Penny. Consequently, the average Emotiva customer can easily keep track of fluctuating prices. This isn't possible with JC Penny. Shoppers at JCP have no idea whether or not the sale price is actually a lower price due to insanely short product runs, sales on top of sales, and the massive amount of different items. What is the real value of that T shirt if the tag says $10 with an X through it and "Sale Price $8" right below it the day it is released, then two weeks later goes on "sale" for $6 then is discontinued another two weeks later? We Emotiva fans know that an XPA-1 can be had for $899.10 during sales that come around a few times a year. The product does not change between sales. So that $899.10 is the value that we place on the amp and $999 becomes overpriced. My point is that if Emotiva does not lower prices with this "no sale" move, then all of their current products that have ever been on sale will seem overpriced to value concious customers(which is pretty much Emotiva's whole market). I think you are agreeing with my original point for the most part. Maybe I wasn't clear enough. I wasn't trying to make a product comparison. I was just saying the sales seem to be non-stop in the last year or so, just like JC Penney did every weekend a few years back. Their sales were non stop and I think they learned. I don't see the weekly JC Penny sales anymore. Emo just runs the sale for a month or two at a time instead of weekly, then another sale a month or two later. I think if you have a non stop consistent sales, the "sales" lose value to the consumer. Why have a sale on new technology and a new product just brought to the market? Because it's summer, or Christmas? It should sell itself at a fair price if the consumer desires it. Save the sales for the aging, high idle, B-stock and to make room for new upgraded stock. The consumer gets a good deal they're happy with, they see savings and value from it, and more importantly, it can be healthy for the company offering it. Maybe Emotiva is moving so much product so quickly, they deem it necessary, I don't know. Bringing a new product to the market at a "sale" price doesn't make sense to me, thus the markup to mark down comment. Just my opinion from my personal experience. Edit: Not to mention throwing a discount program in it. Many seem to be confused about it and it seems to get more complicated as it progresses. Inevitably, some seem to be becoming confused and unhappy about it. Why not keep it a simple and great value without the gimmicks? |
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Post by jevans64 on Sept 8, 2013 7:08:35 GMT -5
I don't know about cutting out sales entirely. I wouldn't be an Emotiva customer if it wasn't for the EmoFest price I got on an XPR-5 last year. I was shopping for an amp and was looking at ATI/Outlaw, Parasound, and D-Sonic. That was just before EmoFest 2012, so I attended last year's fest just to check out the gear. I DO think there were entirely too many sales this year, but I buy when I'm ready to buy whether there is a sale or not. I earn the most money during the summer months which means I have more disposable income in the Fall and Winter. The DC-1 was on the shopping list this year, and I'll swap the Airmotiv 5's for Stealth 8's around the holidays -- whether they are on sale or not. My suggestion would be to limit sales on new gear to once a year and at EmoFest -- depending on the bottom line, of course. Getting stuff made in China is getting more expensive and that will continue as the workers demand more benefits and reasonable working conditions.
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:b lol
