how often does emotiva have these sales? Sept 20, 2013 16:09:28 GMT -5
Post by wbroshea on Sept 20, 2013 16:09:28 GMT -5
Personally, I HATE sales, and promotions, and rebates, and coupons.
When I want (or need) something, I don't want to wait for a sale, or use a coupon, or get a rebate.
And when I want to eat dinner, I don't want to save $2 by buying what's on sale today, or the lunch special.
All that stuff really does is prevent me from simply buying what I want when I want it.
Actually, that's not strictly true.
The coupon (and your clipping and saving of it) helps to psychologically "lock you in" to that purchase and store.
And a certain percentage of people forget to mail in the rebate (or bugger it up), and so end up paying more.
And the scheduling of the sale helps them decide when you will buy something.
All of those things I mentioned are ways of manipulating you (and I).
The simple reality is that we have a production cost, and a margin, and so a price.
And all that good stuff determines what we're going to actually charge for it.
And, yes, like someone else said, if it sits in the warehouse long enough, we'll want to clear it out.
And ten years later it'll be on eBay for half that much.
Such is life.
Other than that, it's all "theater" (which is when you pay someone to manipulate you ).
Research has shown, it's the WORD "sale" that gets people to buy stuff.
(If you take something, write the magic word on it, but leave the price the same, more people will buy it.)
If you want to totally avoid being manipulated, then look at the item, look at the price, and buy it if you want it.
(Don't read the adverts, the "s word", the news about prices going up next year....)
As you noted, Emotiva gear is a really good deal.
It works very well, and we sell it for a very good price.
And that should be enough.
I'll leave you with a really sinister story about manipulation.
Did you ever go to the toy store right before Christmas and wonder why the popular toy seems not only to be out of stock, but sometimes isn't even available yet?
Let's say you promise your kid the new super cool toy they're advertising for Christmas ("here in time for the holidays for only $299").
But, come Christmas, they aren't on the shelves yet (or the ten that were are long gone).
So, what happens?
Well, first, you have to buy the poor little kid SOMETHING for Christmas - as a consolation prize.
Then, two months later, when the cool toy he really wanted IS in stock, you buy THAT for him....
(And it's probably not even on sale for Christmas any more.)
After all, you did promise.....
It almost sounds like you'd have bought less stuff, and spent LESS money, if the toy had been on the shelf when they promised.
Interesting how that worked out so well, now isn't it.
Just to be fair:
Isn't changing your pricing scheme to match that of Rolex and other brands that don't have sales manipulation as well? Aren't you simply trying to manipulate the customers into making purchases more evenly over a time period rather than in clusters during sales. Aren't you manipulating the buyers into believing that they have always received the best deal since it will never go on sale? I mean I don't have a problem with either the sale manipulation or the no sale manipulation, but be fair and describe your opinion as preferring one form of manipulation over another form of manipulation. That's fine with me, as all discussions and arguments are just two or more people trying to manipulate the other, but you can't call out one side for trying to manipulate customers while trying to do the same thing to the same customers just in a different way.
Again for the record. My opinion on the new no sale scheme is that it will do one of three things that I can think of.
1: lower the price permanently of all items to a level that reflects the current margins. As I imagine most product is purchased on sale then the price drop would be closer to the sale prices than the list prices.
2: the prices remain at the list prices permanently because the actual margins with sales were too low to sustain the company.
3: the prices remain at the list prices permanently because Emotiva is looking to increase margins on their product and believe they can do so.
I guess the fourth option would be a combination of 1 with 2 or 3.