Post by brubacca on Apr 22, 2016 20:45:52 GMT -5
A note on release dates:
Hi everyone, as you are all aware, we have some exciting products coming out this year!! We are working tirelessly to bring some fantastic new products to the market. We are excited about where we are heading as a company, and we can't wait to share more details about the new gear.
I am very involved in the product launches and also how information is shared about Emotiva and our products. I know we haven't always been perfect at this. We've missed deadlines, shared too much too soon, and changed plans entirely. I think our enthusiasm for what we are doing, while we mean well, can sometimes lead to disappointment. We really learned our lesson. The last thing we want to do is disappointment anyone, or worse, damage our reputation with our customers.
That being said, we've learned a lot. We really want to share as much as we can, and we do, when we are ready. I'd kindly like to point out that so far, anything we've announced for 2016 is coming to market as planned. A lot of people are referencing our CES product announcement, when we talked about our new product lines for the first time. Like other manufacturers, CES is a kickoff for new product announcements for 2016 calendar year. It was meant to be a preview of what's coming for the entire year. We specifically did not mention dates, aside from early 2016/first quarter for the Gen 3 amps, which we hit (yay!). So if you go back and read our CES press release from December/January, there were no ship dates.
Our Emersa, Airmotiv, and BasX lines are all progressing according to plan. We'll share more information and details on how to pre-order as soon as it's available. I just wanted to chime in to tell you that we aren't tardy yet! So far we're on schedule. if for any reason we do fall behind, you'll hear it from us first. We try to be as transparent and honest as possible.
So stay tuned! I know it's fun to speculate when things will hit the market from us. Just know that we are trying to be honest with ourselves and our customers. We've learned from our past and we are trying to do what's right by everyone.
Ok, back to work!
Thanks for letting us know. I can't speak for others, but I can tell you that I am completely happy with knowing just that things are still moving forward. Of coarse, I 'd like to know dates, but obviously that didn't go well in the past.
