Post by jra on Jan 23, 2020 13:15:21 GMT -5
Anyone else here watching the meltdown over the Sonos announcement ?
Here's what I posted on that thread over there.
“What we have here is a failure to communicate..”
I’m affected by this to the tune of 3 Play:5’s and 3 Connect’s, so I’m not a disinterested bystander.
Trying to take a step back and look at this - I think the fundamental mistake Sonos have made here is that they thought they were an electronics device company. But they are selling devices that allow people to connect to *music*. That makes things different to a phone or a TV, which are essentially seen as replacable and upgradable objects.
Music is different. Music affects people on a deep emotional level. The best audio brand names get this. They sell an *experience*, not hardware.
I think Sonos used to get this, but maybe the upper management have changed to people who thought they were in the electronics business. They are not, and they are about to discover this fact very painfully. I doubt the company will survive this. People are perceiving this, rightly or wrongly, as Sonos trying to take their music away (I know that is my gut reaction too).
They should have hired ex-Apple execs. Apple would never have made this mistake. They understand what they sell and it’s not hardware.
What's that got to do with Emotiva I hear you ask ? Good question :-). I can't help comparing the level of service Emotiva is providing for old products with what Sonos is doing over there. I have many more Emotiva products than Sonos, some of the Emotiva stuff purchased second hand, and the level of support I've gotten for them from big blue E is night and day compared to Sonos. I've had *direct*, friendly and helpful advice from Emotiva *engineers* who actually build and support the products they sell. Emotiva have gotten some stick in the past over delayed releases and some bugs in software, but my goodness I'd rather work with (and "with" is the right word here, it's never adversarial) Emotiva people any day then other companies I could name.
I've got 3 XMC-1's and even though they were touted as "expandable" which never really happened beyond the new HDMI video board, I'm still really happy with the upgrade paths offered for them by Emotiva. When I get tired of them or they finally expire I'm going to go either XMC-2 or RMC for sure.
As for Sonos - I'm going to transition out of their ecosystem. Probably go Bluesound to replace the Connects and Play5's, or if I can get more Emotiva Airmotiv 4's, 5's, 6's or Stealth's pair them with second hand Google Chromecast audio's. (All already discontinued products :-). The difference is between all these companies is that Emotiva still stands behind the Airmotiv's, even second hand I can get 'em repaired and maintained. Anyone else invested in Sonos ? What are you planning to do ?
I just wanted to give Emotiva some credit where it is due.