Auro Technologies Files For Bankruptcy

[LCSeminole]

essentialinstall.com/news/auro-technologies-has-filed-for-bankruptcy/

techunwrapped.com/auro-technologies-the-company-behind-auro-3d-files-for-bankruptcy/

www.ecoustics.com/news/auro-technologies-bankruptcy/

[mgbpuff]

Looks like Emotiva guessed right!

[AudioHTIT]

I haven’t heard it, but from what’s been reported it seems to be a useful technology, hopefully it can carry on or be bought.

[KeithL]

I would assume that they will license the technology.
(Also note that "bankruptcy" does not necessarily mean "totally out of business".)

It also seems to me that part of the reason why Auro3D never caught on was that it wanted a different speaker layout.
This makes it impossible to survive in a market where others who dominate that market require different layouts.
(You're asking listeners to commit to your product - and in return sacrifice performance when using more popular products.)

However, since most of the positive things I heard actually regarded upmixing, perhaps the Auro3D Upmixer will continue as a separate product.
It could have potential as a licensed third-party upmixer...
Or for use by studios to remaster existing stereo content...
Or to streaming services... as an option to be included in their client software...
(Or maybe someone like Apple or Microsoft will purchase it...)
 

[jbrunwa]

Jun 23, 2022 11:04:55 GMT -5 KeithL said:

I would assume that they will license the technology.
(Also note that "bankruptcy" does not necessarily mean "totally out of business".)

It also seems to me that part of the reason why Auro3D never caught on was that it wanted a different speaker layout.
This makes it impossible to survive in a market where others who dominate that market require different layouts.
(You're asking listeners to commit to your product - and in return sacrifice performance when using more popular products.)

However, since most of the positive things I heard actually regarded upmixing, perhaps the Auro3D Upmixer will continue as a separate product.
It could have potential as a licensed third-party upmixer...
Or for use by studios to remaster existing stereo content...
Or to streaming services... as an option to be included in their client software...
(Or maybe someone like Apple or Microsoft will purchase it...)
 

I can also envisage continued licensing of the Auro up mixer For music I like the Auro-3D upmixer better than Dolby or DTS. Although in my 5.1.4 HT the height speakers are mounted high on the front and rear walls and not in the ceiling, they seem to work pretty well with Atmos and the Dolby surround upmixer for movies. Living in the US I have never heard a native Auro movie, even the IMAX enhanced Disney movies have Atmos sound tracks. But at least for music the Auro up-mixer sounds best to me.